Understanding YouTube Content ID: Royalties, Copyright, and Best Practices
Everything you have to know about YouTube Content ID.
MUSIC INDUSTRY
se7en beatlab
3 min read


How Does YouTube Content ID Work?
YouTube Content ID is a system that helps manage copyrighted content. Launched in 2007, It automates the detection of copyrighted material on YouTube, ensuring rights holders are compensated when their content is used.
How Content ID Works
It scans newly uploaded videos to detect copyrighted material through audio fingerprinting and visual matching.
This technology matches audio wave patterns and video frames with a vast database provided by rights holders, including record labels, studios, and creators.
If Content ID finds a match, it applies the policy chosen by the rights holder. Policies can include:
monetization, where ads are shown on the video and revenue goes to the rights holder
blocking, which prevents the video from being viewed in specific regions or entirely
tracking, which allows the video to remain public while the rights holder monitors its performance
Content ID’s database and technology continuously improve, reducing false positives and enabling accurate claims across diverse content types.
Does YouTube Pay Royalties for Music?
Yes, YouTube pays royalties to music rights holders via Content ID and AdSense revenue sharing.
How Music Royalties Are Distributed
When a video containing registered music is uploaded, Content ID detects it. If monetization is enabled, ad revenue is generated through YouTube's AdSense, split between YouTube, content creators, and rights holders. Generally:
YouTube retains 45% of ad revenue
55% is distributed to content creators and rights holders based on existing agreements
Requirements for Payment
Music must be registered with Content ID.
Rights holders need an active AdSense account linked to their YouTube profile.
The video must follow YouTube’s community and advertiser guidelines.
By ensuring music is properly registered and monetization settings are in place, rights holders can maximize earnings from their content on YouTube.
Do I Get Royalties from YouTube?
Yes, when collaborating with content creators, we earn royalties on YouTube, primarily through the YouTube Partner Program (YPP), which allows creators to monetize content via ads, YouTube Premium, and other revenue streams.
Earning Through YouTube Partner Program
To join the YPP, creators you need 1,000+ subscribers and 4,000+ watch hours in the past 12 months, and must comply with YouTube’s community guidelines.
Revenue Streams in YPP
Ad revenue earned when ads are shown on videos, depending on ad type, engagement, and viewer demographics
YouTube Premium, where creators earn a share of subscription fees based on watch time
Music royalties via Content ID, where rights holders of licensed or original music earn revenue through Content ID matches
Creators can increase their revenue potential by meeting YouTube’s eligibility requirements, maintaining content compliance, and optimizing video strategies for monetization.
How to Put Music on YouTube Videos Without Copyright Issues
Using music in YouTube videos requires careful navigation of copyright. Here’s how to do it legally and avoid potential claims:
Legal Sources for Music
Royalty-Free Libraries: Platforms like Artlist and Epidemic Sound offer royalty-free tracks, though some may require attribution.
Creative Commons: CC-licensed music allows use with varying levels of attribution. Verify the specific license before use.
YouTube Audio Library: Contains free music and sound effects, some requiring attribution. Using YouTube’s library ensures compliance with Content ID.
Licensed Music: Purchase licenses through platforms like AudioJungle or directly from rights holders, allowing for use without risking copyright claims.
Public Domain Music: Older compositions often fall into the public domain and can be used freely without permission or attribution.
Talk to a producer.
Following these guidelines and using reputable music sources helps protect against copyright claims while enriching video content with quality music.
How to Legally Use Copyrighted Music on YouTube
Incorporating copyrighted music legally on YouTube can be achieved through several methods.
Obtain Direct Permission: Contact the rights holder (record label, artist, etc.) and negotiate usage terms. Many require a fee or a share of ad revenue.
License Music from Professional Libraries: Platforms like Epidemic Sound, Artlist, and AudioJungle offer licensing options tailored for YouTube, with clear legal terms.
Ad Revenue Sharing Through Content ID: YouTube’s Content ID system allows ad revenue sharing with rights holders, enabling legal use of copyrighted music while benefiting both parties.
Music Licensing Platforms: Platforms like CD Baby, TuneCore, and Musicbed simplify the licensing process, allowing creators to secure rights easily.
Talk to a producer.
By following these approaches, YouTubers can legally add copyrighted music to videos while respecting copyright laws.
Understanding and Managing YouTube Copyright Claims
A copyright claim occurs when YouTube’s Content ID or a rights holder identifies copyrighted material in your video. Here’s what to expect and how to handle it.
Claim Implications: Typically, ad revenue from claimed videos is directed to the rights holder. Depending on the rights holder’s preferences, claims may also impact video visibility or even block it in certain regions.
Responding to Claims: Accept the claim if you’re okay with the revenue going to the rights holder, or dispute the claim if you believe it’s incorrect. If denied, you may escalate with a counter-notice, though this can have legal consequences.
Preventing Claims:
Use royalty-free music, YouTube’s Audio Library, or licensed content.
Confirm that any third-party content is properly licensed or public domain.
If it’s still unclear, collaborate with a producer to avoid copyright claims. Use music that won’t risk content removal or revenue loss.